Skip to main content
Campaign Plans analyze a campaign’s real ad-level performance and generate concrete, written recommendations — what to scale, what to cut, and where the budget is working hardest.
Campaign Plans and AI insights are an Enterprise feature. See Plans & pricing.

​
Ad-level insights

Open a campaign to see every ad broken out with its creative and metrics: The health gauge grades each ad against the campaign’s target cost-per-result — green when it’s beating the target, red when it’s well over — so you can spot the winners and losers at a glance. Ads are grouped by ad set with a shared color.

​
Generate a plan

1

Open Campaign Plans

Click Campaign Plans in the sidebar, or open a campaign’s insights from the dashboard.
2

Choose a date range

Pick the window to analyze (e.g. last 7 or 30 days).
3

Generate

ClientPlug sends the campaign’s ads and metrics — including the creative — to AI and returns a written plan with recommendations.
Generated plans are saved to the campaign’s history so you can revisit past recommendations.

​
AI credits

AI features run on credits. One credit is benchmarked to about $0.10 of underlying AI usage.

Monthly allotment

Enterprise includes 100 free credits every month. They reset on the 1st and don’t roll over.

Top-up packs

Buy more anytime. Purchased credits roll over and are used only after your free monthly credits run out.

​
Credit packs

Both Campaign Plans and AI report summaries draw from the same credit balance. Free monthly credits are always spent before purchased ones.