> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clientplug.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Plans (AI)

> Get AI-generated recommendations for any Meta campaign, backed by ad-level performance.

**Campaign Plans** analyze a campaign's real ad-level performance and generate
concrete, written recommendations — what to scale, what to cut, and where the
budget is working hardest.

<Note>
  Campaign Plans and AI insights are an **Enterprise** feature. See
  [Plans & pricing](/plans-and-pricing).
</Note>

## Ad-level insights

Open a campaign to see every ad broken out with its creative and metrics:

| Metric            | What it shows                                             |
| ----------------- | --------------------------------------------------------- |
| **Spend**         | Amount spent by that ad in the selected range             |
| **Results**       | Conversions the ad drove                                  |
| **Cost / Result** | Cost per result for that ad                               |
| **CTR**           | Click-through rate                                        |
| **CPC**           | Cost per click                                            |
| **Health**        | A 0–100 score of the ad's cost-per-result vs. your target |

The **health gauge** grades each ad against the campaign's
[target cost-per-result](/essentials/campaigns#cost-per-result-targets) — green
when it's beating the target, red when it's well over — so you can spot the
winners and losers at a glance. Ads are grouped by ad set with a shared color.

## Generate a plan

<Steps>
  <Step title="Open Campaign Plans">
    Click **Campaign Plans** in the sidebar, or open a campaign's insights from
    the dashboard.
  </Step>

  <Step title="Choose a date range">
    Pick the window to analyze (e.g. last 7 or 30 days).
  </Step>

  <Step title="Generate">
    ClientPlug sends the campaign's ads and metrics — including the creative — to
    AI and returns a written plan with recommendations.
  </Step>
</Steps>

Generated plans are saved to the campaign's **history** so you can revisit past
recommendations.

## AI credits

AI features run on **credits**. One credit is benchmarked to about **\$0.10** of
underlying AI usage.

<CardGroup cols={2}>
  <Card title="Monthly allotment" icon="calendar">
    Enterprise includes **100 free credits every month**. They reset on the 1st
    and don't roll over.
  </Card>

  <Card title="Top-up packs" icon="cart-shopping">
    Buy more anytime. Purchased credits **roll over** and are used only after
    your free monthly credits run out.
  </Card>
</CardGroup>

### Credit packs

| Pack        | Price |
| ----------- | ----- |
| 100 credits | \$30  |
| 200 credits | \$50  |
| 500 credits | \$100 |

<Note>
  Both **Campaign Plans** and [AI report summaries](/essentials/reports#draft-a-summary-with-ai)
  draw from the same credit balance. Free monthly credits are always spent before
  purchased ones.
</Note>