> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clientplug.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Track MRR, client growth, and managed ad spend over time.

The **Analytics** page turns your live client data into trend charts so you can
see how your agency is growing over time.

<Note>
  Analytics is available to owners and admins. Employees don't see revenue
  analytics. See [Team overview](/team/overview).
</Note>

## What you'll see

<CardGroup cols={3}>
  <Card title="MRR" icon="chart-line">
    Your total Monthly Recurring Revenue plotted over time.
  </Card>

  <Card title="Clients" icon="users">
    How your client count has grown across the selected window.
  </Card>

  <Card title="Managed Ad Spend" icon="rectangle-ad">
    Daily ad spend across all the campaigns you manage.
  </Card>
</CardGroup>

## Choosing a time window

Switch the range to view trends across different periods. Charts re-bucket
automatically — daily points for short ranges, monthly or yearly buckets for
longer ones — so the trend stays readable no matter the span.

## How the numbers are calculated

* **MRR** is the sum of every client's monthly revenue (Stripe subscription
  amount + add-on revenue). See
  [Payments & revenue](/essentials/payments-and-revenue).
* **Clients** counts your active (non-deleted) clients.
* **Managed Ad Spend** aggregates spend across your connected Meta and Google
  campaigns.

<Tip>
  Analytics reflects your current client and campaign data. Sync from the
  dashboard to make sure spend and revenue are up to date before reviewing trends.
</Tip>